Mobility Public Relations announced its client Tektronix, the market leader in broadcast video test, monitoring and analysis solutions, expanded its agency relationship, selecting MoPR to be the sole PR firm representing all of its video product lines. Tektronix began its relationship with MoPR in 2010 when it acquired Mixed Signals, a MoPR client since 2007.
The comprehensive PR programs that Mobility Public Relations planned and executed for Mixed Signals dramatically expanded the awareness of its Sentry digital content monitoring solution throughout the cable television industry. Recognizing this success, Tektronix kept MoPR on to continue representing the Sentry product line after completing its acquisition of Mixed Signals. Based on the agency?s continued success, Tektronix selected MoPR to execute PR activities for all of its video product lines.
Mobility Public Relations won a 2012 Communicator Awards ?Award of Excellence? ? the top honor given ? in the Product Launch Plan category for its work launching Tektronix content monitoring technology for use in addressing CALM Act requirements.
Read the complete announcement at MobilityWire
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