Food & Beverage Blog ? Coffee Cup Advertising and Brand Recall

Maybe not everybody likes to drink coffee but there?s that reassurance that customs coffee cup is limited to what beverage it can hold. That?s why coffee cup advertising is guaranteed to work. Hot drinks like hot apple cider, hot chocolate, and hot tea that come around wintertime give an outlet for clients to use cups. Because personalized cups are so versatile most anyone will use them without even thinking about reaching for them; this is a good angle to keep in mind when considering advertising in the wintertime. In the US alone it is said that 54% of the adult population drink coffee. This means that more than half of the adult population needs a cup for their coffee. And that?s when coffee cups serve the purpose.

Coffee cup advertising is a selected medium used by numerous companies for reaching specific target audiences. Unlike mass advertising on television, magazines, out of home advertising, Internet and even direct marketing, coffee cup advertising can be placed to a particular target audience through cafes of selected target markets and not wasted on the unsuitable audience. As defining target audiences gets more difficult, coffee cup advertising helps advertisers break away from the clutter of old and identifies a new medium of advertising that reaches rather specific audiences.

Getting your company?s advertising into homes and offices can be a challenge although not so if you give away something that is useful and free. Your promotional coffee cup may serve as your vehicle not to lose presence in the minds of your clients making yours the first name they can recall the next time they?re in the market for the products or services you carry. Another reason to give away custom cups is that it is really a relatively inexpensive way of advertising compared to other forms such as TV, radio and magazines.

Advertise daily, all day long, every day. These coffee cups and tumblers are distributed in participating dining places in the area and will improve and maintain name recognition in your community for an entire year. This isn?t a ?hit and miss? wide-area advertising medium like television, newspaper, or radio. Prospective customers are simply waiting, waiting for their meal, waiting for a business associate, wishing they?d picked up that newspaper before stopping in for a quick lunch or dinner. Restaurant tumblers and cups give you a perfect opportunity to present your message to prospective customers at the best time ? while they are waiting around.

Coffee cup advertising is a kind of advertising that may be compared to billboards. Imagine 100,000 mini-billboards delivering your clients? message directly into the hands of United States biggest salary earners. Coffee cup advertising could literally take your clients? campaign into the hands of thousands of consumers every month. Direct from the espresso machines, to the elevators, desks and lunchrooms of corporate United States, our coffee cup advertising provides the ideal ?guerrilla marketing? tactic for your client.

It isn?t odd that things like paper cups can be utilised in imaginative ways to help your enterprise expand. There are companies that specialize in coffee cup advertising that you can talk to when you choose to take this course. Read up on them online today.

Source: http://securitydelta.pl/coffee-cup-advertising-and-brand-recall/

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